ISABELLA DUFFY

If you've ever found yourself doom-scrolling at 2 a.m., questioning your entire existence (or just whether you should text him back), Isabella Duffy is the girl you want in your corner. At just 24, Isabella has built a tight-knit community of over 420,000 followers who turn to her for no-BS advice on self-love, dating, and thriving as a young woman in today’s world. Think of her as your digital big sister—the one who hypes you up, calls you out (with love), and reminds you exactly who you are.

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Her podcast, IKD Advice, has racked up over 100,000 streams on Spotify, and here TikTok has racked up 27.3 million likes. When she’s not dropping life-changing wisdom on her platform, Isabella is busy running IKD Active, an athletic apparel brand designed for women who want to feel strong, confident, and capital H Hot while hitting the gym or while they’re out and about getting shit done. 

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Isabella’s content fills a major gap in social media; she’s created a space where young women can feel empowered, not picked apart. While the internet supports drama, toxic trends, and the male gaze, Isabella is out here building a sisterhood—a place where confidence is the goal and self-respect is non-negotiable. Her signature TikTok advice videos (5-10 minutes, 5-10 pieces of advice, straight to the point) have become a staple of her brand, covering everything from “5 things I wish I could tell my teenage self” to “8 ways I stopped living for the male gaze.”

 

But here’s the kicker: in a world where short-form content rules, Isabella has mastered the art of keeping people’s attention. Her videos don’t just go viral; they start conversations. Millions of views, thousands of comments—because when Isabella talks, people listen. She understands exactly what young women are struggling with, because she’s navigating it all in real time, too.

 

Beyond her own platforms, Isabella has been a guest on top female-led self-help podcasts like I Missed Me, where she shared insights on building a strong relationship with yourself. She’s also part of a wider community of creators like Katia Castellano, Alexis Loomans, and Josie Jabs—women who are redefining what it means to be empowered, confident, and unapologetically yourself.